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On-page SEO, off-page SEO and technical SEO

On-page SEO, off-page SEO, and technical SEO are three key components of a comprehensive search engine optimization (SEO) strategy:

  1. On-Page SEO: On-page SEO refers to the optimization of individual web pages to improve their search engine rankings and attract more relevant traffic. This includes optimizing content, HTML source code, and other elements on the page. Key aspects of on-page SEO include keyword optimization, content quality, meta tags, headings, URL optimization, and internal linking.

  2. Off-Page SEO: Off-page SEO refers to activities that are done outside of your website to improve its search engine rankings. This includes building backlinks from other websites, social media marketing, influencer outreach, and other external efforts to increase the authority and credibility of your site.

  3. Technical SEO: Technical SEO refers to the optimization of your website’s technical aspects to improve its search engine rankings. This includes optimizing website speed, mobile-friendliness, site architecture, crawlability, indexability, and structured data markup. Technical SEO ensures that search engines can crawl and index your site effectively, leading to better visibility in search results.

 

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