Search Engine Optimization (SEO) is the process of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to attract organic (non-paid) traffic and increase the likelihood of being found by users searching for relevant information, products, or services. By strategically incorporating relevant keywords, creating high-quality content, improving website structure, and earning backlinks from authoritative sources, SEO helps search engines understand the website’s relevance and value, leading to higher rankings and increased organic traffic.